A Global Social Campaign
Kate Spade is the leading example of fabulous and fanciful fashion, with the ideal formula of fantastical concepts and beautiful products that represent both quality and whimsy.
Customers have strong expectations for what makes Kate Spade New York the iconic brand that it is. To amplify the development of new products, a digital, consumer-led campaign inspires devotees and engages new customers.
Kate Spade is the leading example of fabulous and fanciful fashion, with the ideal formula of fantastical concepts and beautiful products that represent both quality and whimsy.
Customers have strong expectations for what makes Kate Spade New York the iconic brand that it is. To amplify the development of new products, a digital, consumer-led campaign inspires devotees and engages new customers.
Unlock Your Heart
The multi-faceted campaign highlights those in the participant’s circle who inspire them. Not only does this influence the recipient, but allows them to privately share with the ones they love and respect, and if they wish, publicly share on social media. The campaign also evolves into inspiration-based initiatives which would ask the audience to state how the Kate Spade brand empowers them.
The multi-faceted campaign highlights those in the participant’s circle who inspire them. Not only does this influence the recipient, but allows them to privately share with the ones they love and respect, and if they wish, publicly share on social media. The campaign also evolves into inspiration-based initiatives which would ask the audience to state how the Kate Spade brand empowers them.
