The New York Skyline and Beyond
Located in one of New York’s most exciting neighborhoods, Lyra offers a vibrant and social residential community for a youthful audience with elevated taste. Combining an ultra-convenient location with stunning Hudson River views and an enviable list of amenities, Lyra provides a hassle-free home to accommodate work, relaxation and play.
King & Partners developed the strategy, positioning, naming, branding, campaign, collateral and signage for these Midtown West residences inspired by views of the sparkling skyline of New York and beyond.
Located in one of New York’s most exciting neighborhoods, Lyra offers a vibrant and social residential community for a youthful audience with elevated taste. Combining an ultra-convenient location with stunning Hudson River views and an enviable list of amenities, Lyra provides a hassle-free home to accommodate work, relaxation and play.
King & Partners developed the strategy, positioning, naming, branding, campaign, collateral and signage for these Midtown West residences inspired by views of the sparkling skyline of New York and beyond.
