From a Good DTC Brand to a Great Brand
Launched in 2014, M.Gemi is a direct-to-consumer brand creating handcrafted Italian leather goods. The brand is best known for The Monday Drop, which introduces new limited-edition styles every Monday.
King & Partners was assigned to completely rethink the positioning, visual identity, content and UX of M.Gemi.
Launched in 2014, M.Gemi is a direct-to-consumer brand creating handcrafted Italian leather goods. The brand is best known for The Monday Drop, which introduces new limited-edition styles every Monday.
King & Partners was assigned to completely rethink the positioning, visual identity, content and UX of M.Gemi.
Branding
M.Gemi needed a vision to distinguish them from other direct to consumer brands. We created a new brand identity to communicate character, luxury, and longevity.
M.Gemi needed a vision to distinguish them from other direct to consumer brands. We created a new brand identity to communicate character, luxury, and longevity.
Art Direction
Our goal was to create content full of rich color and texture to reflect the modern Italian identity.
We created content for launch whilst helping the brand build their studio, selecting equipment, and delivering specific guidelines to M.Gemi for continuing content production in-house.
Our goal was to create content full of rich color and texture to reflect the modern Italian identity.
We created content for launch whilst helping the brand build their studio, selecting equipment, and delivering specific guidelines to M.Gemi for continuing content production in-house.
Website
We designed an entirely new digital experience for M.Gemi.
We created editorial moments amid the product to continuously tell a story and make an emotional connection.
The new M. Gemi – grazie mille!
We designed an entirely new digital experience for M.Gemi.
We created editorial moments amid the product to continuously tell a story and make an emotional connection.
The new M. Gemi – grazie mille!
