Tacos With Attitude

Pink Taco makes uncomplicated tacos with a rock-and-roll sensibility.

With roots in Los Angeles and locations in Boston, Chicago and Miami, Pink Taco came to King & Partners to refresh its brand identity in order to expand into national and international markets.

Building off Pink Taco’s initial brand foundation, King & Partners evolved the revered taqueria with an updated visual identity, new brand tenets, a clear tone of voice and unapologetic art direction.