The Bowery Hotel is an Enigma
Discreet and eccentric all at once, The Bowery Hotel is a hotspot for travelers, staycationers and Hollywood A-listers alike. While the hotel feels like home for many, the website was letting people down.
King & Partners undertook the launch of a new website with fresh creative direction and content that feels as exquisite as the hotel.
Discreet and eccentric all at once, The Bowery Hotel is a hotspot for travelers, staycationers and Hollywood A-listers alike. While the hotel feels like home for many, the website was letting people down.
King & Partners undertook the launch of a new website with fresh creative direction and content that feels as exquisite as the hotel.
Creating a consistent digital experience
The website focuses on rich imagery and branded details, maintaining a bit of mystery while showing off the most iconic elements of the hotel – from the old-school tassled room keys and the Bowery bear to the exclusive Lobby Bar and the lively neighborhood surrounding it all.
The branded booking pages ensure the entire experience feels consistent every step of the way.
The website focuses on rich imagery and branded details, maintaining a bit of mystery while showing off the most iconic elements of the hotel – from the old-school tassled room keys and the Bowery bear to the exclusive Lobby Bar and the lively neighborhood surrounding it all.
The branded booking pages ensure the entire experience feels consistent every step of the way.
Photography creative direction and production
We wanted to convey warmth and luxury while highlighting the one-of-a-kind details that make The Bowery Hotel a special place to be.
We wanted to convey warmth and luxury while highlighting the one-of-a-kind details that make The Bowery Hotel a special place to be.
