Lasting Impressions
The goal? To be more than an Instagram favorite—we wanted to create a timeless brand that captures a heritage essence without feeling “faux-old.”
We achieved that goal by undertaking an extensive look into the Venus et Fleur consumer of today and tomorrow. We delivered a brand strategy and positioning that places Venus et Fleur in a position to flourish and succeed.
We then created a breathtaking brand identity and flexible brand system.
From there, we delivered creative direction and design for advertising, packaging and more. Finally, we designed and developed a sophisticated eCommerce flagship with a UX flow that can easily make sense of the brand’s myriad product variants and gifting challenges.
The goal? To be more than an Instagram favorite—we wanted to create a timeless brand that captures a heritage essence without feeling “faux-old.”
We achieved that goal by undertaking an extensive look into the Venus et Fleur consumer of today and tomorrow. We delivered a brand strategy and positioning that places Venus et Fleur in a position to flourish and succeed.
We then created a breathtaking brand identity and flexible brand system.
From there, we delivered creative direction and design for advertising, packaging and more. Finally, we designed and developed a sophisticated eCommerce flagship with a UX flow that can easily make sense of the brand’s myriad product variants and gifting challenges.
