Heaven, Earth, Sea

King & Partners were engaged to completely reimagine the incredible Maui resort of Grand Wailea. Our engagement included strategy, positioning, multiple brand identities, F&B concepts, membership strategy, content creation and a series of campaigns that capture the heavenly experience of being on property in Maui.

The new Grand Wailea branding captures this spirit of Heaven, Earth, Sea, via a visual identity in a modern style with a nod to ancient Hawaiian iconography. Our new custom wordmark captures a feeling of modern elevated hospitality with a touch of traditional Hawaiian spirit in the redrawn letterforms. It has a touch of natural character, yet is clean and refined.

  • Brand Positioning & Strategy
  • Brand Voice & Messaging
  • Naming
  • Brand Identity
  • Collateral Design
  • Campaign Strategy & Concept
  • Production Oversignt
  • Ad Design
  • Marketing & Media

Campaign

At Grand Wailea, heaven, earth, and sea live harmoniously together.

We delivered creative direction and content to represent this incredible positioning of Heaven, Earth & Sea. Production by Bear & Terry.

Marketing

Following the introduction of the Heaven, Earth, Sea positioning, Grand Wailea needed a marketing strategy capable of bringing the new brand vision to market while driving measurable demand for one of Maui’s most iconic luxury resorts. The challenge extended beyond generating room bookings alone: marketing needed to support transient travel, spa, dining, luau, memberships, weddings, meetings and events, while navigating seasonality, changing travel demand, and an increasingly competitive luxury hospitality landscape.

K&P developed an integrated full-funnel marketing strategy designed to translate Grand Wailea’s elevated brand positioning into measurable business growth. Working across multiple paid media channels, audience strategy, creative optimization, and analytics, the approach balances long-term brand building with the capture of high-intent demand. 

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F&B

As part of this full property reimagining, King & Partners helped to conceive and brand each distinct F&B concept, including; Humhumu, an oceanfront interactive seafood market, Ikena, an indoor-outdoor breakfast concept with captivating terrace views, Loulu, a down-to-earth artisanal cafe-grocer, Olivine, an oceanfront coastal italian ristorante infused with local Hawaiian ingredients, and Botero, an open air cocktail and sushi lounge amid the resort’s sculpture collection by renowned artist Fernando Botero.

The diversity of these F&B brands across property offer experiences distinct enough to keep guests coming back time and time again.

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